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As free streaming music and video make it tougher than ever for musical artists to earn a living, they are increasingly forging relationships with agencies in hopes of striking a commercial licensing deal. Acts are squeezing into their schedules intimate shows at shops in adland, and making time not just to perform for agency staff but to chat with creatives who may be hunting for music to include in campaigns….
…In short, ad agencies — a group unused to being courted — now have groupies.
"— Advertising Age.
